Who We Are
Edward Parsons - Founder & Managing Partner
With 25 years of experience in senior finance roles, I have served as a strategic CFO and financial advisor to senior management and Founder/CEOs. My background includes working in two family offices with significant assets under management (AUM). I led a private equity deal at HH Global and was part of the executive team that executed the US 'Take Private' of Innerworkings Inc. Additionally, I played a key role in the acquisition of Adare International and later focused on integration and synergy realization. My expertise lies in driving business growth by scaling small to large entrepreneur-led businesses and enhancing finance functions globally. I have deep experience across back-office functions and have lived and worked in multiple countries. I am a Chartered Management Accountant (Fellow) and hold an MBA.
Melanie Crockett - Co-Founder & COO
As a strategic CFO with over 20 years of global experience across diverse sectors such as digital/creative, tech (including cleantech, fintech, and biotech), FMCG, ecommerce, leisure, and private wealth, I specialize in driving business growth. I provide financial advisory services to start-ups, both bootstrapped and funded, as well as growth companies navigating funding rounds and exits. My experience includes working with VC/PE-backed firms and group companies like WPP. I support founders, CEOs, and boards through periods of growth and change, helping to build out teams and transform finance and operational processes. My M&A experience encompasses post-acquisition consolidation. I possess strong communication skills and serve as an ongoing mentor for financial professionals globally, and I am a Chartered Management Accountant (Fellow).
Simon Pyper - Affiliate
With 20 years of C-suite experience as both CFO and CEO, Simon has a proven track record in driving business growth through significant M&A activities, including acquisitions, disposals, and cross-border transactions. He possesses extensive UK public market experience, including both FTSE-250 and AIM listings. Simon excels in change management and business re-engineering across multiple sectors, ensuring that organizations can adapt and thrive. As a strategic CFO, he effectively communicates with investors, boards, and management teams, bringing clarity, momentum, and confidence to businesses navigating change. Simon provides financial advisory services to SMEs and mid-sized companies as a fractional CFO and senior advisor, offering support across a range of finance, operational, and strategic matters. He is a Chartered Management Accountant and holds an MBA.